Apps are where it’s at! According to Digital Focus in Future, smartphone usage is up 394% since 2010 and tablet usage is up 1721%. In other words, your consumers are spending a significant amount of time on their phones and as a contractor or business, you can monetize on that.
With the significant and constant increase in mobile usage, there is no better time for you as a contractor, inventor or business to turn your idea into a mobile app. However, proper execution is absolutely crucial to the success of your creation, and it is that that will separate you from your direct competition and thriving within the industry. So, the following tips on mobile app development should never be underestimate to ensure the execution of your idea is done properly and successfully.
#1 You Should Be Able to Describe Your App in 100 Words or Less
The one thing unique about mobile apps specifically is that you need to be able to describe it fully in very few words. People aren’t going to read pages of description when interested in downloading a new app. So, work on your sales pitch (or hire a contractor to write one for you), and narrow it down to 100 words or less. This is also a great length for social media marketing that will come into play later on.
#2 Focus an App on Problem Solving
Allow your app to solve a specific problem that people experience, and allow it to do so better than any competition out there. If there are multiple problems mobile users experience that your idea can address, consider creating several different apps so each can excel at what it does specifically.
#3 Share Your Idea
It is never recommended to share your innovative idea with a lot of people prior to creation or a patent. However, at the beginning, it’s important to get feedback so you don’t waste time hiring a contractor to create an app that no one wants. Choose at least 10 individuals within your target audience to discuss your idea with, and get their opinion. Being able to get receive feedback about your mobile app project from people that are interested in the ‘problem you’re solving’ provides you with the opportunity to make necessary changes where needed, and to decrease any mistakes made in the future.
Additionally, when you tell new people about your idea, read their body language. If they’re excited and eager to try it, their body will show that you’re on the right path. If not, you may need to refine your sales pitch or idea.
#4 Know Your Targeted Audience
Identifying a specific niche that your mobile app is for will allow you to specifically launch a product that will give you traction, as opposed to building something for ‘everyone’. It’s much easier to break your audience down into categories and to conquer that app, before building it up to entice different people over time.
#5 Assess Your Competition
Search on app stores and find out what other contractors, consumers and business have apps that are similar to your idea. Discover what they do, and find a way for you to do it better. It is much better to have competition than none, as the latter could mean that there is no market for your app, which is why nothing is currently out there. So, take a look and assess your competition, and take the information you receive to create an app that conquers theirs.
#6 Software Developer First, Then a Web Design Contractor
User experience and software design are the only two “designs” that matter at the beginning of your app creation, so hold off on hiring a web design contractor to create the final project.
First, you need a storyboard that defines how your users will be able to interact with the app, as well as a software design that consists of finding the building blocks needed to create a resourceful and efficient app that is also minimalistic. Both can be done by software developers, as oppose to graphic designers whose main focus is typically on the branding, look and feel of your app, which isn’t of importance at this time. This is crucial to the success of your idea because the visual elements of your app won’t mean anything if they aren’t connected and interacting with the software of your app.
Importance needs to be placed on the execution and usability of your app, and not just the aesthetics of it. In fact, the style of your app shouldn’t come in until later on in the process of creation. Fortunately, both iOS and Androids offer fairly stylish default looks, so when you’re ready, hire a web design contractor to create your logo and app icon, and go from there.
App design (style) should never cost more than 1% of the entire project itself.
#7 Hold Off on the Marketing
There are many marketing agencies that are starting to dip their toes into the software business, but have yet to gain the technical skills required. As a result, they often outsource the software development to another company that hires a random contractor that you know absolutely nothing about. Unfortunately, marketing firms are well versed in regards to their sales pitch, which will entice you to seal the deal with them. However, hold off on marketing agencies for now. It is much better to work directly with a software development firm that is well versed with app creation specifically, and to take care of marketing separately.
When you are ready for marketing though, you can save a significant chunk of money and do it yourself. Fortunately, technology, social media and mobile usage has made marketing tactics incredible easy and plausible for the average person even those that aren’t very tech-savvy. Create your social media accounts, read some articles online, start blogging and implementing search engine optimization into the content and attend some webinars online that will teach you everything you need to know about building a startup. Doing so will save you quite a bit of money, doesn’t take a lot of time and often provides better results, as no one knows your project better than you.
#8 Focus on One Platform First
One day, you will probably want your app to be used on iOS devices, Androids, Google Phones and everything else. However, start with the focus being on one platform, either iOS or Android to ensure that the app is perfected before moving onto the others. Creating an app for both platforms right at the beginning of your projects makes it difficult for your app to go through the refinements and development cycles, as you will have to work and update two platforms in parallel, which is incredibly difficult and resourceful.
#9 Don’t Plan For Too Many Features
During the beginning stages of your app development, you don’t want to plan for too many features, as you don’t know that all of them are going to be used and it could be a waste of money. It’s best to focus on the necessities and expand and doing so is called Minimum Viable Product or MVP. As your app gains more users, starts releasing updates, you can introduce additional features, but it is still crucial to do so with one-at-a-time. You can either have an app that does a lot in an ‘okay’ fashion, or an app with minimal features to start, that far exceeds anyone’s expectations.
With all things considered, you’re about to have one amazing app developed and tearing up the industry. Find the best app development contractor on Quotr today.